Producers may not be able to physically visit the Cereals Event this year, but they won’t miss out on any of the content as all the key features will now be delivered in a virtual sense, says event director Alli McEntyre. “These are challenging times and while we are disappointed to have had to postpone the event, we are determined to do our utmost to support the industry,” she explains.
“It’s really important to us that we deliver all of the content we had lined up for visitors so they can keep up-to-date with the latest information, products and innovations in the arable sector.”
The seminar sessions will now be run as video-based webinars, enabling attendees to collect valuable BASIS and NRoSO points. “Farmers will be able to hear from top speakers covering a range of subjects, from the impact of coronavirus on trade to new plant breeding technologies, adapting to climate change, digital innovation and agricultural career options.”
Accessing the event via an interactive map on the Cereals website, producers will be able to ‘visit’ exhibitors and watch machinery demonstrations on 10-11 June, with live chats making for a fully interactive experience.
“We have had strong support from exhibitors for taking the event online, so there will be a full range of exhibitor led content on offer,” says Ms McEntyre. This will include video from crop plots, sprays and sprayers and working demonstrations, as well as exhibitors’ own video content and new product launches.
“Visiting an online event is going to be a new experience for most people, but by working closely with exhibitors and stakeholders, we are aiming to make Cereals as interactive as possible,” says Ms McEntyre. “Farmers are rightly being celebrated for the key role they play, and we are committed to supporting the industry by bringing everyone together during this difficult time.”
