Türkiye’s longest-established automotive manufacturer, TürkTraktör, is set to meet farmers across different regions of the country through its Field Days events, organized under its New Holland and Case IH brands. Taking place between June 25 and July 25, 2026, the events will provide farmers with the opportunity to experience TürkTraktör’s latest tractor models and agricultural technologies firsthand under real field conditions.
The Field Days events, to be held at 13 locations across Türkiye, will showcase not only New Holland and Case IH tractors but also a wide range of implement solutions, precision farming technologies, and digital agriculture solutions. Following technical presentations by product specialists, visitors will have the opportunity to test the tractors under real working conditions, gaining firsthand experience of their performance in the field.
Emphasizing the importance of the Field Days events as an opportunity to engage directly with farmers and better understand their needs, TürkTraktör Commercial Business Leader Ahmet Canbeyli said:
“In line with our vision of preparing agriculture for the future, we continue to bring the products and services we develop directly to farmers in the field. Field Days is not only a platform where we showcase our products, but also an important opportunity to listen to our farmers and better understand their needs and expectations firsthand. We are pleased to bring the strong product portfolios of our New Holland and Case IH brands, together with our precision farming technologies and digital solutions, to farmers across different regions of Türkiye.”
As part of the Field Days events, participants will have the opportunity to test-drive tractors, explore product demonstrations, experience implement showcases, and learn more about precision farming technologies. The programs will run throughout the day and conclude with prize draws following field test drives of New Holland and Case IH tractors by participating farmers.
The Field Days events will be held at 13 locations across 12 provinces: İzmir, Antalya, Kilis, Adıyaman, Nevşehir, Sorgun, Çankırı, Eskişehir, Tekirdağ, Balıkesir, Hatay, and Kırşehir.
