Revolution in emerald green livery: Introducing the new Matermacc

In the MaterMacc camp, the colour green is shining, symbol of an evolution of the brand within the international Group. In an agricultural setting saturated with red equipment, the company specialised in the sowing sector has decided to set itself apart, abandoning the current red and yellow colour in favour of the white-green livery, bringing back the family feeling with the original MaterMacc colours.

Dressed to the nines in an emerald green livery, the range of grain sowing implements will be the ambassador of this important change, keen to emphasise the unstoppable development of MaterMacc in recent years, where continuous investments make it an international organisation capable of competing in the “Grand Prix” of the market giants. The unification of the colour also allows higher quality of the company production processes, which translates into reduced delivery times, all to the advantage of the customer. For the occasion, MaterMacc has also introduced the QualitysteelCoat seal, a European mark of quality for protective coatings on steel. The machinery produced, therefore uses this particular painting method that is highly resistant to class C3 corrosion.  MaterMacc has always combined the tradition of the Italian manufacturing company at the service of the customer with a strong propensity for innovation. The colour change also emphasises this aspect, reminiscent of the traditional green colour of the first sowing implement from the early ’80s which evolves toward the ARBOS Group colour as a symbol of a strong innovative and international push. Since 2015, the company has had the opportunity to coordinate efforts with ARBOS, with the goal of being able to provide farmers with a complete line of products, aimed at best meeting the needs of even the most demanding customer. In this context, the line of grain sowing implements, both mechanical and pneumatic, has been updated constantly in order to propose the necessary equipment for sustainable farming in step with the times. Included in this evolution is also the revamping of the site in San Vito al Tagliamento, which led to the complete redefining and rationalising of the departments and the in-house logistical processes, optimising production and increasing efficiency and safety in the workplace. “The road to the MaterMacc “revolution” has already been mapped out: in fact, the company is preparing to compete with the bigs in the market, accessing a customer base 10 times larger than the previous one. – states Massimo Zubelli, Sales, Marketing & After Sales Director of the ARBOS Group and MaterMacc Managing DirectorA goal made possible thanks to a three-year investment plan, which allowed the entire structure to transform and improve: from the range to the spaces, all the way to in-house resources specialised in the design area.“ Therefore, being part of the ARBOS team does not mean limiting operations to sharing stylistic aspects, but concretely reinforcing the end user’s perception of solidity of the MaterMacc brand. The team “in green” is complete, ready to take off toward the future with excellent potential for growth, by now acknowledged as one of the reference players in a complex and highly competitive market. Anyone who is superstitious knows: the new colour scheme will also bring good luck.