This is an important step for TürkTraktör to extend its leadership in the tractor market to the agricultural equipment sector. As the largest agricultural equipment distributor in Turkey, TürkTraktör will further expand its product range with this acquisition, taking on a prominent role in equipment production.
Enjoying 18 years of leadership in a row in the tractor market, TürkTraktör continues its investments to increase agricultural productivity and introduce modern technologies to farmers to transform agriculture in line with its motto “TürkTraktör Prepares for the Future”. As part of this purpose, TürkTraktör acquires Kayhan Ertuğrul Makina and its subsidiary Kayhan Ertuğrul Tarım and Terramak Tarım to reach new heights in the field of agricultural equipment.
Under the brands New Holland, Case IH, TürkTraktör, and Red Pro, TürkTraktör offers Turkey’s broadest range of agricultural equipment, featuring over 30 product types and more than 800 variants. The Company continues to provide farmers with efficient and high-technology agricultural mechanization products, including plows, precision seed rills, atomizers, small balers, rakes and feed mixers. This acquisition will enable TürkTraktör to consolidate its position as a key player in the agricultural equipment sector.
Regarding the share transfer agreement, Haydar Yenigün, Automotive Group President of Koç Holding and Board Member of TürkTraktör, said: “Driven by the legacy of Koç Group and the purpose of CNH Industrial, our invaluable partner, TürkTraktör continues to grow and meet the mechanization needs of agriculture with world-class products.” Yenigün added: “TürkTraktör always aims higher with its important role in the development of the agricultural sector, significant share in tractor production, clear leadership in the market and export performance. This acquisition will contribute to the growth of TürkTraktör in the agricultural equipment sector.”
Matthieu Séjourné, TürkTraktör Company Leader, said: “As Turkey’s leading company in the agriculture mechanization, we have created value for the fertile lands of Turkey since 1954. The agricultural equipment sector offers great opportunities in Turkey and the world, and I believe that TürkTraktör will be the author of new achievements in this sector by blending its experience in agricultural equipment and know-how in the tractor market, proven by its leadership for the last 18 years. This strategic step will be an important contribution to our aim of meeting the needs of our customers with much more comprehensive solutions and strengthening our operations in agricultural equipment.”
