As the world’s largest trade fair for agricultural machinery, Agritechnica is the most important information and business platform for farm professionals from all over the world – from agriculture and the agricultural machinery trade to the research and development sector. With its new theme day concept and technical program, Agritechnica 2025 aims to reach different groups of visitors efficiently, underpinned by the slogan “7 days – 7 themes” with theme-focused trade fair days.
Theme days: Focus on target groups
Each of the seven days of the trade fair offers a particular focus, enabling visitors to find the topics and technologies that are most relevant to them. This promotes targeted exchange between visitors and exhibitors. For example, the two Agribusiness Days on 10 and 11 November will focus on information and events relevant to dealers, contractors and large-scale farmers. Visitors will not only gain exclusive insights into the latest trends and technologies enabling informed investment decisions but also benefit from cultivating business relationships. The number of tickets for the two Agribusiness Days is limited. Tickets will go on sale in July.
“This results in real added value for both sides,” says Timo Zipf, Agritechnica Project Manager. “Visitors have more space and opportunities to engage in targeted investment discussions which means they can organize contact with exhibitors more efficiently. Exhibitors gain more time to offer customized presentations, focus in-depth on relevant customer groups and maintain and expand targeted business contacts,” adds Zipf.
The ‘Innovation and Press Day’ (9 November), the ‘International Farmers Day’ (12 November), the ‘Digital Farm Day’ (13 November), the ‘Young Professional Day’ (14 November) and ‘Celebrate Farming’ will focus on additional target groups and topics.
