The Massey Ferguson Campus is the headquarters of the brand’s Europe & Middle East operations, of AGCO’s overall French Sales operations and the centre of excellence for the design and manufacture of Massey Ferguson tractors.
“The Agrispace is a clear illustration of our Farmer-First strategy that helps create sustainable value for farmers and their operations”, added Thierry Lhotte. “Our world is changing, and so are we. Massey Ferguson wants to be known not only for our exceptional products and services, but also for the positive impact we have on agriculture and our local communities.”
Crafting an Exceptional Brand and Ag Experience to a Wider Audience
“Agrispace is much more than a showroom or a museum. It is a place where Massey Ferguson enthusiasts can meet, and feel at home, to celebrate their common passion for farmers, the brand and agriculture,” said Jérôme Aubrion, Director of Marketing, Massey Ferguson Europe & Middle East. “The exhibits highlight our commitment to helping farmers tackle their toughest jobs. The entire line of products and services we bring to farmers can be found under one roof in Beauvais, as well as interactive exhibits that allow visitors to explore the people, places and products that make Massey Ferguson one of the world’s most renowned brands. Here, our past and our future converge beautifully.
“The Agrispace is THE one and only Massey Ferguson site for customer visits, dealer arranged guided tours of the manufacturing facility, hands-on machine experiences on the available track, launch events, dealer meetings, conferences in relation to farming topics and corporate gatherings. It will also be used to host educational events that will make farming and farm machinery challenges more accessible to wider audiences leveraging our relationship with UniLaSalle, Beauvais’ Agriculture Engineering University,” concluded Jérôme Aubrion.
