DEUTZ-FAHR joined forces with BKT during the Euskadi Roadshow, a traveling event held across key stages of the LALIGA championship in Spain’s Basque Country. The initiative connected sport, territory, and passion through a fully customized DEUTZ-FAHR Series 7 tractor equipped with BKT AGRIMAX agricultural tires.
A Journey Through Basque Football Hotspots
The roadshow visited three major football cities—San Sebastián, Vitoria-Gasteiz, and Bilbao—coinciding with some of the season’s most important matches. At each stop, the DEUTZ-FAHR 7250 TTV tractor played a central role in the fan zones, becoming a standout visual element and a symbolic link between agriculture and sport.
Strong Partnership Between DEUTZ-FAHR and BKT
The collaboration reflects a long-standing relationship between SDF and BKT, built on shared values of innovation, technology, and community engagement. By participating in the BKT Tour, DEUTZ-FAHR highlighted its commitment to extending its brand presence beyond agriculture and into public, cultural, and sporting environments.
Connecting Technology, Territory, and People
Through this initiative, DEUTZ-FAHR reinforced its strategy of supporting projects that strengthen industrial partnerships and community connections. The presence of its tractors in high-visibility public spaces demonstrated how agricultural machinery can engage broader audiences while representing technological excellence and modern engineering.
