CropLife Asia announces new Office Bearers; BASF Executive re-installed as President

CropLife Asia, the regional voice of the plant science industry, last week announced a new lineup for the organization’s Office Bearers within the Board of Directors. Following the CropLife Asia 2026 Annual General Meeting, Ms. Simone Barg was re-installed as President of CropLife Asia with immediate effect.

Ms. Simone Barg, Senior Vice President for BASF Agricultural Solutions Asia Pacific, is a seasoned executive known for her strong growth orientation and commitment to both customers and people. Based in Singapore, she brings more than two decades of experience with BASF, where she has led businesses across B2B and B2C segments and steered major transformation initiatives.

The new roster for the CropLife Asia Office Bearers is as follows:

  • Ms. Simone Barg (BASF Agricultural Solutions) – President
  • Mr. Paul Luxton (Syngenta) – Vice-President
  • Ms. Malu Nachreiner (Bayer Crop Science) – Treasurer
  • Ms. Brook Cunningham (Corteva Agriscience) – Secretary
  • Mr. Rahoul Sawani (FMC) – Member
  • Mr. Dai Ito (Sumitomo) – Member

“I am honored to serve again in this role at such a pivotal moment for agriculture in our region. Our industry plays a vital role in supporting farmers and enabling more sustainable food production. Together with our members and partners, we will continue advancing science-based solutions, keeping farmers at the center, and strengthening the resilience and sustainability of food systems across Asia Pacific,” said Ms. Simone Barg, President of CropLife Asia.said Ms. Simone Barg, President of CropLife Asia.

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