The Indian multinational is going to field fabulous novelties that will attract the great public’s attention at the BKT stand (HALL 3 – STAND B11) at Agritechnica, the leading international trade fair for agricultural machinery taking place from November 12 to 18, 2017. Not only will BKT exclusively launch FL 637, the new-entry in the Flotation product family, but it will also place extraordinary surprises into the limelight, which will be revealed on the occasion of a press conference scheduled on November 14. Not to be missed the amazing football stunts performed by the freestyle champion Iya Traoré as well as the eye-catching dimensions of a transparent tractor in Plexiglas that will welcome and astonish visitors.
Agritechnica is the perfect occasion to present BKT product novelties. And it is right in Hanover, where FL 637 is going to debut (in size 520/50 R 17) – a tire, which has been specifically designed for spreaders, trailers and tank trucks. The directional tread design stands for excellent traction, whereas the steel-belted structure ensures increased durability along with higher load capacity. Excellent flotation properties, low rolling resistance, and first-class self-cleaning properties – these are the technical features making FL 637 an extraordinary solution for the combined transport in the fields and on the road.
In addition to this newcomer, Agrimax V-Flecto will attract the attention of the audience thanks to the huge tractor, made of 1,500 kg Plexiglas, on which the tires are fitted. Definitely, a very unusual display for this peerless tire that is the actual response to modern agriculture’s present and future needs by significantly increasing machinery performance.
Also on display at the BKT stand is BK-Loader 53 (in size 405/70 R 20). This tire has been recently launched on the market, and is specifically suitable for recycling operations. Designed with aramid belts, it has been developed to be fitted on loaders in industrial applications.
More than products. BKT’s presence at Agritechnica will also provide moments of interaction with the audience and entertainment. Footballs will be distributed for free – the almost traditional way of giveaways hallmarked BKT. Not to be missed the football performance by Iya Traoré, who enthused the public at SIMA in Paris with his amazing acrobatic stunts.
Following that success, BKT has recently signed an agreement with the champion originating from Africa, who will be the company’s special guest at several events to come. Besides, BKT supports the IYA Foundation, set up by the exceptional athlete for the purpose of helping 8-to-28-year-old children and young people in Guinea through sport and educational programs.
Awaiting the important appearance at the Hannover Messe, Lucia Salmaso, MD of BKT Europe, states: “We are ready to participate in Agritechnica, which has always been a key event for us. This year, it will be of even more fundamental importance looking forward to all surprises we are going to reveal. We wish to share with our public all news and novelties around our company – first of all in terms of new products.”
Hence, the surprises do not finish here, but other noteworthy novelties will be revealed as preview in the course of a press conference to be held on November 14 at 5.00 p.m. at the exhibition center’s ROM room in Hanover.