Bayer Group announced the consolidation of the U.S. glyphosate business into Ruveon LLC to optimize and align the business with the specific needs of the U.S. market environment. Ruveon will focus on all aspects of U.S. glyphosate, pricing, go-to-market strategies, production and logistics and will be solely responsible for the U.S. glyphosate business. Ruveon is based in St. Louis, Missouri, and remains a Bayer Group business.
The consolidation of the U.S. glyphosate business is an executional step within the Crop Science division’s comprehensive Five-Year Framework, previously announced and established by Bayer Group to drive growth, resilience and profitability and allow an even sharper focus on innovation and business operations. As part of the Five-Year Framework, Bayer Group continues to work to optimize the crop protection businesses in a very competitive environment.
Ruveon is expected to be a more nimble and well-positioned player within its commodity-based market, which requires a specialized approach to address competitive dynamics. The dedicated product and commercial teams for the U.S. glyphosate business are now part of Ruveon. The company is expected to supply the U.S. agriculture industry with critical glyphosate products and the highest standards of quality and service.
“Today we take an important step within our Five-Year Framework. Ruveon’s launch is a sign of our ongoing commitment to excellence in the glyphosate market. Consolidating U.S. glyphosate resources and operations benefits customers, partners and other stakeholders by enabling the Ruveon and Bayer Group teams to fully dedicate the appropriate focus and resources to best meet and anticipate our respective customers’ needs,” said Brian Naber, Head of Crop Science North America & Australia/New Zealand
Alfonso Alba Ordóñez joins Ruveon as Chief Executive Officer with over 30 years of executive leadership experience with Bayer Group in the global agricultural industry. His career spans senior leadership positions across Europe, South America, North America and China, where he has consistently guided organizations through complex commercial and business transformations, helping them implement strategy and deliver sustained growth.
Steve Knodle serves as Executive Vice President, Head of Commercial Business at Ruveon. With over 28 years of agricultural industry experience across domestic and international businesses, Steve will oversee Ruveon’s U.S. glyphosate commercial sales and marketing teams across agricultural and industrial, turf and ornamental businesses.
