Demand from the agricultural industry and agricultural ministries in the Asian region led organizer DLG (German Agricultural Society) to offer its successful Agritechnica Asia trade fair annually, alternating between Thailand, the original venue, and Vietnam, the forthcoming event. The Agritechnica Asia edition held in Vietnam is co-hosted by the National Agricultural Extension Centre (NAEC), the agency of the Ministry of Agriculture and Rural Development (MARD), and is responsible for the implementation of agricultural extension activities in agriculture.
“With its rapidly growing economy and government plans for developing agricultural mechanization, Vietnam offers huge potential for agricultural machinery manufacturers that have solutions that are applicable locally,” says Katharina Staske, managing director of DLG Asia Pacific, which organizes the event and liaises with agricultural ministries in the region.
With its guiding theme “Promoting Green Innovations in Southeast Asia”, Asia’s premier trade fair for crop production encapsulates the practice of sustainable farming in the face of challenges like climate change. Vietnamese farmers and cooperatives will be able to identify close-up agricultural machinery technology that not only supports the development of sustainable farming models but also boosts productivity and reduces waste, ensuring a stable and sustainable food supply.
After the success in Bangkok, Thailand in May 2024, Agritechnica Asia now also introduces practical agricultural solutions and sustainable practices to Vietnamese farmers at their doorstep. Thailand and Vietnam are considered knowledge hubs for agricultural mechanization in Asia Pacific.
Agritechnica Asia 2025 will take place at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. More than 200 exhibitors from 25 countries as well as seven country pavilions await thousands of professional visitors across the entire agricultural value chain. Vietnam Agriculture Newspaper, the ministry’s official press agency, is supporting the event.
With equipment from its brands, including Massey Ferguson, exhibitor AGCO aims to support both small and large-scale farmers in improving productivity while maintaining sustainability at Agritechnica Asia 2025.
Exhibitor CLAAS, is presenting harvesting technologies and mechanization solutions based on precision farming and automation, ideal to meet the needs of Vietnam’s agricultural sector. Claas expects such innovations to contribute to enhancing efficiency and help reduce emissions and maximize profits for farmers.
Agritechnica Asia Vietnam will be held in parallel with HortEx, the leading exhibition in Southeast Asia for professional horticulture and floriculture. The two exhibitions together thus cover machinery and techniques for crop and horticulture, offering visitors an efficient overview of available technologies. HortEx is organized by Minh Vi Exhibition and Advertisement Services Co., Ltd. (VEAS) and Nova Exhibitions BV. HortEx Vietnam, recognized as Southeast Asia’s premier exhibition for horticulture and professional floriculture.
A spin-off of Germany-based Agritechnica, the largest agricultural machinery trade fair in the world, the Agritechnica Asia trade fair benefits from the high quality of the international event, renowned internationally among farming professionals around the world as the venue for future trends. Agritechnica is held biennially in Hanover, Germany, and hosted some 2,800 exhibitors and 472,000 visitors at the last edition. The next Agritechnica is scheduled for November 9-15, 2025.
