The preliminary results below are based on interviews carried out at different locations of the exhibition with 4,393 visitors.
Where did visitors to Agritechnica 2017 come from?
76% (2015: 78%) Federal Republic of Germany
33% (2015: 32%) Northern Germany (Lower Saxony, Schleswig-Holstein, Hamburg and Bremen)
16% (2015: 18%) West Germany (North Rhine-Westphalia)
25% (2015: 25%) Southern Germany (Bavaria and Baden-Württemberg)
13% (2015: 14%) South-west Germany (Hesse, Rhineland-Palatinate, Saarland)
13% (2015: 11%) East Germany (Eastern states and Berlin)
24% (2015: 22%) outside Germany
What were the reasons for visiting the Agritechnica 2017?*
34% (2015: 35%) information on news and trends
34% (2015: 34%) discussions with manufacturers
28% (2015: 29%) market and supply overview
23% (2015: 23%) information on products / systems / applications
22% (2015: 20%) network with colleagues
21% (2015: 20%) investment preparation
14% (2015: 14%) maintenance of existing business relationships
14% (2015: 13%) search for new international products and solutions
13% (2015: 11%) make new business connections
7% (2015: 7%) vocational (re)orientation and job search
7% (2015: 6%) technical program (forums / lectures / conferences)
* Visitors could state multiple reasons
Which sectors did the visitors come from?
66% (2015: 69%) agriculture and forestry
16% (2015: 14%) trade/industry
18% (2015: 17%) other
Are investments planned in the next two years?
74% (2015: 71%) of self-employed farmers, forest managers and managers intend to invest within this time scale
Visitors’ investment intentions:
51% (2015: 54%) intend extending existing operations
57% (2015: 52%) intend replacing machinery and equipment
19% (2015: 15%) intend starting production in a new enterprise
18% (2015: 22%) are still in the planning phase
8% (2015: 7%) are not planning to invest
How much land do the farmers who visited Agritechnica 2017 manage?
11% (2015: 9%) are responsible for 1 ha to 20 ha
12% (2015: 13%) are responsible for 21 ha to 50 ha
21% (2015: 22%) are responsible for 51 ha to 100 ha
27% (2015: 29%) are responsible for 101 ha to 300 ha
9% (2015: 8%) are responsible for 301 ha to 500 ha
6% (2015: 6%) are responsible for 501 ha to 1000 ha
6% (2015: 5%) are responsible for 1001 ha to 2000 ha
8% (2015: 8%) are responsible for 2001 ha or more
How did visitors rate Agritechnica 2017 in general?
98% (2015: 98%) of the visitors rated the event positively
86% (2015: 85%) rated it very good and good
12% (2015: 13%) rated it satisfactory
1% (2015: 1%) rated it less satisfactory
1% (2015: 1%) rated it unsatisfactory
