DuraBeet®, manufactured in Austria from GMO-free sugar beets, offers numerous health benefits for the human body and is a particularly preferred ingredient in sports nutrition and dietary supplements. Due to its positive effect on the homocysteine metabolism, DuraBeet® is a sustainable natural upgrade to boost physical performance by optimizing strength, power, and muscle endurance. DuraBeet® has two main functions: organic osmolyte and methyl group donor. As an osmolyte, DuraBeet® protects cells, proteins, and enzymes from environmental stress. As a methyl group donor, DuraBeet® participates in the methionine cycle, particularly in the human liver and kidneys.
BetaSol® is a 100% natural biostimulant produced in Austria from GMO-free European sugar beets. BetaSol® helps plants cope with abiotic stress conditions, enhancing their natural defense mechanisms and combating oxidative stress. By promoting osmo-regulation, BetaSol® aids in water retention within plant cells, particularly under harsh weather conditions, without harming sensitive ecosystems. BetaSol® has been proven to increase photosynthetic activity and support cellular integrity – leading to increased crop yields and enhanced fruit retention.
“We are excited to expand our relationship with AGRANA to include their natural betaine anhydrous product lines, DuraBeet® and BetaSol®. Both ingredients are backed by strong clinical data and address key market trends while meeting the innovation priorities of our customers,” said Brendan Michel, Palmer Holland Business Manager – Health and Nutrition. “We believe the positive attributes of both DuraBeet® and BetaSol® will help support improvements in human nutrition and agriculture, and we are excited to bring AGRANA’s high-quality products to North America.”
