A selection of experts and promising young talents came together to boost the traditional toy manufacturer’s market momentum. Professors and graduates of the New Design University (NDU) in St Pölten worked with Mondi Grünburg to develop and produce an exciting, fresh and eye-catching packaging concept. “I am very excited about winning the Wellpappe Austria Award since it recognises Mondi Grünburg’s innovations and technical expertise. In my experience combining smart design with high quality offset printing can significantly boost sales in value-added market segments”, according to Florian Richard, Product Development Manager at Mondi Grünburg.
The result – an innovative, single-piece cardboard box – looks like a toolkit or treasure chest, thus enhancing product recognition. Larger construction sets have an additional handle.
The shaped, folding lid can be closed over and over again, thus facilitating long-term storage of the wooden components in the hexagonally shaped sales packaging. Consequently, the box remains part of the product experience for as long as possible – an excellent example of how packaging can breathe new life into products and turn them into a timeless treasure.
This year’s Wellpappe Austria Award is the third of its kind. Each year, the Forum Wellpappe Austria acknowledges outstanding corrugated cardboard innovations in six categories, including creative corrugated solutions, corrugated constructions, POS, display, sustainability and young talent contributions. The award winning entries automatically qualify for the WorldStar, an international award run by the World Packaging Organisation (WPO).
