Can-Am Conquest Tour II is part of BRP’s successful UK-wide brand awareness programme designed and developed in partnership with its dealership network. It will be visiting 11 livestock sales and auction marts in eight weeks, including Penrith, Exeter, Ayr, Sedgemoor, Rugby and Cirencester. At each site, the local Can-Am dealer in conjunction with the BRP team, will showcase the high performance, power, towing and hauling benefits the Can-Am Outlander 450 and 570, and Can-Am Traxter models from the 2019 Can-Am off-road range, can deliver to end users, with the opportunity to book a free demo back at their farms and estates.
The road show will arrive onsite with a branded truck transporting a selection of Can-Am ATVs and SSVs, with supporting promotional merchandise and offers from the NFU, NFU Scotland* and BASC.
Anita Gobbo, BRP regional commercial manager UK, Italy and Spain, says, “Following the huge success of the inaugural Can-Am Conquest Tour earlier in the year, our second phase will once again bring the ‘dealership’ experience directly to customers at their place of work. It’s an opportunity to engage with end users to understand their needs and requirements and to demonstrate Can-Am’s ability to offer them suitable rugged vehicles that not only meet but also surpass their expectations. Our event is designed to create impact outside the normal show season from which we can secure the visibility of our products and raise the profile of our dealers, who are able to meet with end users they may not previously have had access to.”